Morocco: A land of wonders on Europe’s doorstep
Morocco is a captivating country in North Africa, kissed by both the Mediterranean Sea and the Atlantic Ocean. It stretches across half a million square kilometres and is home to nearly 37 million people, about 70% of whom are under the age of 30.
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Arabic and Berber are the official languages, though you will also hear a rich mix of dialects such as Darija, Riffian, Tamazight, and Tashelhit, along with French and even some Spanish. Moroccan Arabic, known as Darija, is quite different from the version spoken in the Middle East. The population is largely made up of Berbers, Arabs, or a blend of both, with Berber communities traditionally residing in the mountains and desert.
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Morocco is a true cultural crossroads, shaped by centuries of history and diverse civilisations. It is a place where artistic expression and deep-rooted religious traditions blend seamlessly. The country's stunning imperial cities, Fez, Marrakech, Rabat and Meknès are treasure troves of architecture and history, echoing the golden eras of Moroccan dynasties. Walking their streets feels like stepping back into a glorious, storied past.
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The landscapes are absolutely breathtaking. Snow-capped peaks melt into golden desert dunes within hours of travel. Morocco is an extraordinary country. We invite you to discover its dramatic scenery, rich Islamic culture, and the warmth and generosity of its people. It’s just a short hop from Europe.
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Morocco is the very definition of sensory delight. Think ancient medinas, bustling souks, elegant mosques and winding alleyways. It's a land of mystical deserts, lush oases and green valleys but there is more. Picture pristine beaches, endless palm groves, majestic cedar forests, striking national parks and dramatic mountain ranges crowned with snow for most of the year. It’s a true feast for the senses.
And as if under a spell, Morocco continues to enchant. Scattered across the south, like mirages rising from the earth, are magnificent sand-coloured fortresses unlike anything else. These are the kasbahs, timeless Berber strongholds lining the legendary “Route of a Thousand Kasbahs,” which weaves its way through the Draa, Dades, Rose and Ziz Valleys. It is one of the most spectacular travel routes in all of Africa.
As we journey south from the vibrant city of Marrakech, we will have the chance to discover the mighty High Atlas, a spectacular mountain range stretching some 2,400 kilometres across northwest Africa. It forms the very backbone of Morocco, running from the north right down to the southern reaches of the country. Its highest peak, Mount Toubkal, rises to an impressive 4,167 metres in the southwest. The Atlas region is predominantly inhabited by the Berber people, whose culture is deeply woven into the landscape.
This monumental range divides the Mediterranean and Atlantic coasts from the vast Sahara Desert and it is this natural barrier that contributes to the arid nature of the desert itself.
If there is one thing that truly defines Morocco, it is the vast, hypnotic desert. Its golden dunes stretch endlessly, glowing in the warm light of the setting sun, it is so moving and peaceful that words alone can hardly describe it, you need to experience it for yourself. This is the land of the legendary Blue Men, the desert Berbers, whose presence commands quiet admiration. The Berber women, with henna-stained hair and mysterious tattoos that grace their faces, hands and feet are equally captivating. The Berber culture is enchanting in every sense, their warmth and generosity leave a lasting impression. Spending a night among the dunes, beneath a blanket of stars simply can not be missed. The Moroccan desert is pure magic. Join us for an unforgettable night under the stars in a luxury camp, nestled deep in the heart of the Sahara.
One of the many reasons travellers are drawn to Morocco is its stunning beaches. The Moroccan coastline offers astonishing variety: wild seascapes, unspoilt sands and hidden coves waiting to be discovered. You will find untouched beaches and breathtaking natural backdrops.
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On the Mediterranean side, between Tangier and Al Hoceima, the waters are calm, the beaches more secluded and many are just steps away from charming little fishing villages. ​ Along the Atlantic, the better-known beaches lie near Morocco’s key tourist cities like Casablanca, Essaouira and the former Portuguese stronghold of Agadir. Essaouira is a true highlight, with its sweeping beach and bohemian soul, the city charms visitors with its beautifully preserved medieval medina overlooking the ocean. Its fortified walls, historic kasbah and former Jewish quarter (mellah) earned it UNESCO World Heritage status in 2001. Wandering the narrow alleyways, browsing artisan shops, sipping mint tea in tucked-away cafés, it’s a full-on sensory delight that shouldn’t be missed. ​​​​​
Venturing Further South, roughly 150 km south of the popular city of Agadir lies Legzira Beach, a breathtaking natural monument famous for its dramatic red sandstone arches, sculpted over centuries by the ocean into shapes that resemble giant dinosaur legs. It is a place where the raw power of nature takes centre stage. As you head further south, the waters grow warmer until you reach the bay of Dakhla, a true coastal wonderland. Picture endless rolling dunes that meet striking cliffs, beginning right on the shore and stretching out across the bay in spectacular fashion. Dakhla, nestled on the edge of the Moroccan Sahara, boasts some of the finest beaches in the region for watersports, especially surfing. Morocco's entire Atlantic coast is ideal for watersports of every kind.​​​​​​​​
We are here to help you discover your perfect Morocco. Together, we will craft a tailor made journey shaped entirely around your interests, passions and travel style, combining the endless possibilities this country has to offer.
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